David B. Graff
Dave has 15+ years of strategic marketing and sales management experience with Eli Lilly, Mallinckrodt, Abbott Laboratories and PPG. He co-founded Graff Group 14 years ago. His main focus is helping clients strategically differentiate themselves to create a sustainable competitive advantage. He is exceptional at recruiting high-level business executives for interviewing or focus group participation. He also has an almost uncanny ability to "dig deep" and gain insight from customers, non-customers, and competitors. Dave has also achieved a very solid reputation in competitive intelligence by developing a proprietary process to uncover information not readily available to the general public. Dave's educational background includes a B.A. degree from Western Michigan University. Graduate course work completed at Roosevelt University, University of Virginia, Darden School of Business, and UCLA Medical Marketing Program.
Carol M. Graff
High energy and engaging, Carol adds humor and a flair for the creative to any team or focus group she facilitates. She is a seasoned strategic marketing research and sales professional with more than 15+ years of experience in a variety of industries. As a skilled facilitator, Carol has the unique talent to sift through information and integrate ideas into structured plans, which capitalize on market opportunities. A coach and mentor of people, Carol delights in seeing others grow and succeed. A certified trainer for Miller Heiman, Carol offers a two day sales training curriculum Strategic Selling , through a Graff Group affiliated partner. Prior to co-founding Graff Group , Carol was Marketing and Sales Director for National Computer Systems. Carol has also held numerous sales and marketing positions with Eli Lilly.
