Win/Loss Analysis

A Win/Loss Analysis is a B2B research tool that gives you the highest quality information fast and cost-effectively. We tactfully find out, from the mouths of your current and prospective clients, why you did or did not make a sale. It's the ultimate bottom-line business report. It targets the specific people that make the purchase decision. Pros, cons, likes, dislikes, competitive advantages and disadvantages are revealed directly by the people you're trying to sell. As an objective third party, it's not unusual for the Graff Group to hear things that a sales contact wouldn't. And the results are insights against which you can take action.

new product development

We ask users and the people closest to the sales process what's required to roll out a winning new product. We gather user requirements, channel requirements, service requirements. We test reactions to "black box" concepts and touch and feel prototypes. We watch as people use your products and listen for what is said. We strive to deliver feedback that is actionable and on target to best mesh products and services with market needs.

product enhancement

Once your product is in the market, we dig in with users to learn what's working and what's not. What needs to be totally revamped…where just a "tweak" will make the difference. How bundling the product with another will accelerate adoption. We help you manage your product lines throughout the life cycle.

customer loyalty

Your best customers can be swooped up by competitors and many times you're caught off guard. Our clients use our services to check in with the customers they consider to be loyal. We intervene to better understand the depth of their loyalty as well as identify any cracks where a wily competitor can begin to gain a foothold. Don't be surprised again.

due diligence

You want to acquire a company, a division, a channel, a brand. We do the work to help you better know how customers and prospects perceive your acquisition target. And, we'll deliver insight on what you're purchasing…strengths, weaknesses and question marks. Don't go to the table blind. Be informed.