graff group
solutions
solutions

solutions plus

Work with the Graff Group and you can expect a superlative effort. To get the best end results, we believe in starting with a personable, confidential working relationship. We insist on learning as much as possible about your business before we move forward. In the end, you can expect the truth. We're not a research firm that tells clients what they want to hear. We deliver an honest, actionable business solution that's grounded in effective marketing principles.

market research and competitive intelligence

We base our conclusions on the interviews of those closest to the action-key decision makers, current and potential customers, end users, channel partners, industry experts and your competitors. Our methodologies include focus groups, executive phone interviews and in-person interviews.

sales and business development

The win/loss analysis has proven to be an excellent tool to assist our clients in exceeding their customers’ expectations. We welcome the opportunity to discuss this powerful methodology with you and your team. Ask us why the win/loss analysis has become the single, most effective tool in our product portfolio.

our solutions toolbox:

 

marketing research

Market
Intelligence

Clearly understand the “big picture”

Customer
Intelligence

Clearly understand customer needs, values and expectations

Competitive
Intelligence

Clearly understand competitors’ strategies, strengths and weaknesses


primary business-to-business
methodologies
  • Traditional focus groups
  • Dyads, triads, mini groups
  • One-on-one in-depth/in-person interviews
  • One-on-one in-depth/telephone interviews
  • Ethnographic studies

primary business-to-business audiences
(key influencer or decision maker)
  • Advisory boards
  • Top & senior level executives
  • Mid level executives
  • Professionals: physicians, attorneys, architects, engineers, etc.
  • Distributors, dealers, brokers, agents, sales teams

primary business-to-business offerings
  • Win/loss analysis
  • Customer loyalty analysis
  • Marketing consulting
  • New product concept studies
  • Customer needs analysis
  • Advertising research
  • Competitor research
  • Due diligence
  • Mastering the complex sale process

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Win/Loss Analysis- Key to Increased Revenues

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Target

If you nail targeting and positioning, everything else will follow.

– Philip Kotler