” We wanted an objective perspective on why our sales were soft. We kept hearing our pricing was out of line. The Graff Group took a hands-on approach with our lost business to get a solid grip on the issues. We learned that our product was missing the mark on two important requirements. We modified our specs and revenues started to turn around. I’m not sure we would have identified those requirements without their help.”
” The Graff Group interviewed a dozen practice leaders and leading benefit consultants on our behalf. The insight they gleaned gave us what we needed to structure a strategic change in our business model. Their PowerPoint made its way all the way up to our CEO. “
” The Graff Group took the time to understand our business and our culture. As a result they brought great credibility to the table. They demonstrated they had our best interests at heart. In today’s world that’s highly valuable. “
” We trust the Graff Group as a valued resource. They return our calls within minutes, not hours or days. I think they set the bar for responsiveness. More importantly, they get to people that other research firms aren’t able to. Not only that, but they are able to engage physicians in open and honest conversations. “
” They met with our senior leadership to discuss the merits of conducting Win/Loss interviews. They were refreshingly real and very quickly got up to speed on what was important to us. “
” The Graff Group has a real ‘can do’ attitude, a classic Midwestern mentality. They never give up until they’ve turned over every rock and have the assignment completed. We trust them. They’re attentive. More importantly, they’ve been able to engage C-suite healthcare executives and other VPs that other firms just couldn’t get to. “
” Our team was reluctant to have an outside firm contact our clients, but the Graff Group has built quite the reputation within our organization. We’ve worked with other market research firms over the years and no one nailed it like the Graff Group. They’ve won us over early just by getting to people no one else could. “
