Carol Graff

Carol listens to your customers’ insight to design and build a meaningful story. As our architect of findings, she is always eager to deliver the truth. She weaves the facts with the possibilities to deliver fully actionable recommendations for your next steps. Comprehensive, easy to read and strategy-focused, she leaves any executive with an understanding of participants’ heartfelt perceptions. In addition to her architect responsibilities, Carol is a gifted moderator, comfortable with any type of group in starting the conversation and leading teams through ideation exercises. Her warmth and humor seal the deal. Like Dave, she touts a B.S. in Marketing.

When she’s not listening, writing or strategizing, you’ll most frequently find Carol with her nose in a book, traversing the nearest nature path, or experimenting in the kitchen. A transplanted California gal, sun, beach and sea equal her perfect spot for total relaxation.